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Original entry posted: Tue Feb 15 15:31:02 2011

Corvus @ Tue Feb 15 12:36:20 2011 EST

I wore a button with a QR code of all my contact info to a conference last summer. About 12 people knew what a QR code was. Of those, approximately 2 of them were able to manage to download the appropriate software to their phone and scan it.

Thomas @ Tue Feb 15 13:09:48 2011 EST

Yeah, I was kind of afraid that might be the case.

Let me have my dreams, Corvus! No matter how unrealistic they may be!

Brinstar @ Tue Feb 15 14:46:52 2011 EST

At GDC (and Emerald City ComiCon) last year, we started a viral campaign for a game update via posters that displayed a QR code. Not many people knew what QR codes were, but we only needed one person to know what a QR code is, scan it, post it to the forums, and kick that campaign off. Luckily one person who was at GDC did have this knowledge, and the kick-off happened in short order. Info on the campaign: Now our community knows what QR codes are, and if we use them again, they'll know that something interesting is up. :-)

Thomas @ Tue Feb 15 14:58:15 2011 EST

I like that--you made a game out of it. Which makes sense, obviously, given the audience.

We could stand to use a lot more tools like that in my day job, I think. It's hard to teach people about new concepts and interaction models, but if you can make it useful/fun for them, they'll teach themselves.

Of course, I got started using the QR codes on my card as a selling point for skills that aren't common in journalism. Maybe I should be more careful: if we manage to make them more common, I'll have to find a new way to signify "hip, hireable news hacker." <grin>

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