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July 22, 2015

Filed under: journalism»industry

Covering letters

It's a low bar to clear, but I think I can honestly say that journalism has a better diversity record compared to tech. If there were a newsroom the size of Facebook, chances are high it would have hired more than 7 black people last year. But that doesn't mean we can't do better. And if we're going to talk about hiring in journalism, we need to talk about interns.

NPR's visuals team has decided to try making internships more diverse, by being transparent about their requirements. Basically, they want to be clear about the expectations around cover letters and interviewing, so that people from non-privileged backgrounds know to prepare for them. I know and like several members of the team there, so I'm going to give them the benefit of a doubt when they say that there's more to come, but as a diversity program this seems a bit thin.

Firstly, a post on a little-trafficked blog is not exactly a high-visibility broadcast (said post isn't linked from any of the open internship positions as far as I could tell). It's easy for people to miss. More importantly, if the team is finding that cover letters and interviews are excluding good candidates, maybe the point should be to change the way that those are evaluated (or drop them entirely). Perhaps cover letters are not a great criteria for picking interns, or the way you're looking at them is biased in some way.

My own thoughts on this are complicated, not least because I see the playing field being artificially manipulated from all sides. I'm always amazed when I teach workshops at UW and hear that students may be on their fourth or fifth internship. They're behaving rationally — a lot of journalism careers are founded on student internships — but it's still bizarre to think that the path to a newsroom job might require literally years of unpaid or low-paying labor. If nothing else, there are a lot of people for whom that's just not an option.

Perhaps this is why, as CJR noted in a just-published report, minority journalists aren't finding jobs at rates proportional to graduation. In fact, minorities who graduate with a degree in journalism were 17% less likely to find a print journalism job compared to their white counterparts, compared to only 2% difference in advertising. As Alex Williams states:

Overall, only 49 percent of minority graduates that specialized in print or broadcasting found a full-time job, compared to 66 percent of white graduates. These staggering job placement figures help explain the low number of minority journalists. The number of minorities graduating from journalism programs and applying for jobs doesn’t seem to be the problem after all. The problem is that these candidates are not being hired.

I think the lessons from this are two-fold. First, I think we should be better about spreading internships out to a wider range of students. That's partly about selecting more diverse candidates, but it's also about turning down interns many-times-over in favor of candidates who need more of a boost. Internships are about experience, but they're also a way of pre-selecting who we want in the newsrooms of the future by burnishing their resumes. It's great to see NPR taking some responsibility, small or not, for their role in the pipeline. Hopefully other organizations will follow suit.

Additionally, maybe we should be less interested in internships as hiring criteria in the first place. Although my corner of the field is a little atypical, many of the best digital journalists I know didn't enter the field through a traditional career path (myself included). If our goal is to diversify our newsrooms, being accepting of a variety of different backgrounds and experiences is part of how we get there. So a candidate didn't have an internship. So what? Can they write? Can they edit? Can they code?

I often worry about over-stressing credentials in journalism. Sure, it helps separate the wheat and the chaff, but it also brushes over the fact that what we do just isn't that hard. We go places, talk to people, and then write it down and give to other people to read. You don't need a degree from that (as Michael Lewis aptly chronicled more than 20 years ago), and you shouldn't necessarily need an internship. As a community, we mourned the passing of David Carr, but we haven't learned the lessons he taught to writers like Ta-Nehisi Coates, about hiring "knuckleheads" and molding them into the industry we want to be. And until we do, we will still struggle to find newsrooms that reflect modern American diversity.

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